Inform Diagnostics Branding Guide & Strategy
Overview
A brand system and rebuilt collateral library that gave clinical, sales, and corporate communications a consistent visual identity.
My Role
Brand development, guidelines, collateral and packaging design, illustration, trade show graphics, photography, and video.
01 \ Establishing the Direction
Inform Diagnostics had limited brand documentation, incomplete source files, and collateral from different periods of the company’s history. The system needed to be rebuilt so future materials could follow a clear, consistent direction.
I developed an approachable visual style using pastel colors related to the logo palette. The guide explained how the system worked as well as showing examples, giving teams a practical reference for future materials.
Download the 2021 Branding Guide
02 \ Rebuilding the Collateral
I created logo resources, master layouts, letterheads, and presentation templates, then redesigned existing collateral around the new system. Clinical and marketing documents came first, followed by supporting flyers, postcards, and other materials.
This work brought previously fragmented materials into a consistent library and provided a foundation for new content.
03 \ Extending the System
I applied the visual direction to sales pieces, illustrated instructions, clinical partner materials, test-kit packaging, and trade show booths. I also photographed director-level and executive staff and directed and filmed video content.
The completed work gave the company a cohesive set of materials across print, packaging, events, and media, with reusable resources to support future communications.