HealthTrackRx Brand System
Overview
A shared brand system for clinical, sales, marketing, and internal communications, supported by practical guidelines, reusable templates, and an organized asset library.
My Role
Brand guidelines, template development, collateral design, asset organization, and coordination with department leaders and vendors.
01 \ The Strategic Challenge
HealthTrackRx’s branding varied across teams and materials. Source files and templates were missing, and colors, typography, and layouts were used inconsistently. The company needed a clear reference and reliable assets that people could find and use.
I developed a guide covering logo use, typography, color, and the broader visual style, along with practical guidance for corporate photography and video. I maintained the guide in a shared SharePoint location so teams could access the current version.
02 \ Building a Usable System
I updated existing collateral to follow the brand system and created Word and PowerPoint templates for future materials. I organized logos, templates, and marketing resources in SharePoint so colleagues could find approved files without requesting them individually.
New materials were developed with department heads and executive leadership to keep the messaging appropriate for the audience and aligned with clinical guidelines.
03 \ Applying the Brand
The system carried into billboards, trade show graphics, postcards, digital advertising, video, and internal communications. I worked with departments and vendors to keep the design consistent and coordinate delivery.
The result was a maintained set of guidelines, templates, and shared resources supporting a consistent visual identity across channels. Internal communications had room for a more informal tone while remaining part of the same brand.